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DOI 10.31580/JPVAI.V3I2.1346 Corpus ID . The Impact of Product Line Extension on Parent Brand Image Case of Unilever Hyderabad, Pakistan @inproceedings{Kazi2020TheIO, title={The Impact of Product Line Extension on Parent Brand Image Case of Unilever Hyderabad, Pakistan}, author={A. Kazi and Shafi Muhammad Shams and Tehreem Shahid Shaikh and Shahmeella Thebo}, year={2020} }
A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions takes place when a company stretches its product line and introduces extra items in the same product category under the same brand name for example new nips, forms, colors, added ingredients, package sizes.
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· pakistan (product line extension) Marva Binte Abid a , Shazia Hassan a , Iffat Rasool b , Wajeeha Ghias a and Noor Ul Hadi a a Department of Leadership and
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· Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product.. Some example of brand extension are . Apple from personal computers into MP3 players.
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Ordering the productscomplete with your product line labelmay be more efficient both in terms of time and money than filling them yourself. Have a product line launch. Invite the press and your customers to come for coffee and cake. Make an announcement about what you have on offer and cut a ribbon to officially launch your product line.
· Brand line and brand extension both need the marketing and promotion of their product after extending. Brand line example– Magi noodles, Cadbury dairy milk, coca-cola. Brand extension example– APPLE, Ferrari, etc. When you introduce unrelated new product the brand extension fails and creates a bad association as well. For example, Colgate
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A brand extension is the practice of launching a product in a different category, while under an existing brand name. See 10 examples of successful extensions and learn how they can be used for growth and enhancement purposes.
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2 days ago · From its soft color palette to its logo, Dove was created with women in mind. However, in 2010, Dove launched a line of products targeting men, and was successful in building out the extension. Dove Men Care capitalized on a need in the marketat the time, very few products
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Ordering the productscomplete with your product line labelmay be more efficient both in terms of time and money than filling them yourself. Have a product line launch. Invite the press and your customers to come for coffee and cake. Make an announcement about what you have on offer and cut a ribbon to officially launch your product line.
· Line Extension is being done through introducing new meals offers. The alteration of existing products is also done and this function is performed by the Quality Assurance department. The department decides which product should be sold and when (seasonal products as rice and soups offered in winters).
