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     · Permitting the reporting of multiple Best Price (BP) figures for value-based purchasing arrangements (VBPs)—January 1, 2022. Definitions of “line extension” and “new formulation” and

  • What is Product Line Extension? Examples, Pros and Cons

     · The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category.. The Product Line Extension can be in the form of new colors, forms, shapes, sizes, flavors, packaging, and ingredients.. The main idea and agenda behind the same are to increase the sales and reach of

  • Brand Extension A Strategy for Competitive Advantage

     · According to him line extension means any addition in the existing product line of a company in a given category. On the other hand Ries and Trout (1996) had treated line extension and brand extension as same. Desai and Keller (2002) gave following classifications of line extension. 2.4 Effect of Brand extension on Brand Equity

  • Product line pricingSlideShare

     · Product line,Product MIX,Product line pricing, Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.) It is the process that retailers use to separate goods into various cost categories creating

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  • Line Extension Vs. Brand Extension Your Business

    A line extension is a product that incorporates a slight twist on an established brand. It utilizes the older brand’s name and imagery, and is usually in the same general product category. More than 50 percent of all new product launches each year are for line extensions that simply have a new flavor, size or nutritional content, according to

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  • The Logic of Product-Line Extensions

    Whether or not to extend a product line is, above all, a matter of common sense. At a bare minimum, an extension must pass the simple tests of consumer benefit, share-of-requirements growth, brand

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  • Vertical Versus Horizontal Line Extension Strategies

     · line extension literature, it is not clear whether brands are better off expanding their product lines horizontally, such as offering new flavors, colors, sizes or scent variants of their existing products, or expanding vertically, such as offering qualitatively new products at different price levels.

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  • Product Line DefinitionInvestopedia

    Product Line A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands. Companies often expand

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  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer's price image? Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image, such that upscale extensions increase price image and downscale extensions decrease price

  • What is Product Line? definition and product line

     · Product Line Extension. When a new product is introduced by the company which is a quite different from the company’s current range of products is called Product line extension. It expands the choice of the customers under a single brand. The merits of product line extension are Risk The risk of new product development reduces when the new

  • Building Your Brand with Brand Line Extensions Ag

     · Brand Leveraging* This article is fourth in a five-part series on building a brand and developing it in the marketplace. Previous articles explore the importance of branding, the process of building and developing a brand for new products, as well as flanker branding and brand line extension strategies.This article examines another aspect of the topic, brand leveraging.

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  • Pricing Strategies Boundless Business

    A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product. Line-filling strategies occur when a void in the existing product line has not been filled or a new void has developed due to the activities of competitors or